Small Business changed almost overnight with the onset of Covid-19. While you probably aren’t going to be handing out a lot of business cards, you most certainly are going to need disposable masks. Vistaprint didn’t waste much time making an impressive pivot in their business and started making Covid-19 supplies almost immediately.
Masks are probably the most important and popular form of personal protective supplies, and Vistaprint is now making several kinds of them including reusable face masks, face shields, and these disposable face masks with a custom label. Here’s our review! If you
Sure, you can buy single-use, disposable, surgical masks, or paper n95 face masks at a myriad of places. However, you can imagine that the faster these disposable masks are churned out by fly-by-night companies, the worse the quality. In fact, the irony is that many of these poorly-made disposable masks come from China! (yikes!)
For this reason, it should give you peace of mind to order protective equipment from a venerable American brand like Vistaprint. Another feature that sets Vistaprint disposable masks apart from other one-time use masks is that they include a custom label:
This makes these disposable masks great for giving to small business employees or customers. You can customize the label with your business name, logo, or a positive message of support.
Tip: You can NOT customize the actual masks! A number of customers who wrote bad reviews for the disposable masks did not understand this.
They are also great for your small business to have on hand for the inevitable times when customers or employees show up not wearing a mask. Instead of offending them by asking them to leave, simply offer them a disposable mask for one-time use.
You can even give each of your employees a pack of these custom disposable masks as a gesture of goodwill.
As you can see, these are not the surgical or paper n95 masks that scream “pandemic!’ Instead, they are made of triple-layered polypropylene with elastic earloops in a clear plastic packaging.
The packaging label for Vistaprint disposable masks is easy to customize.
You can read customer reviews on the disposable masks product page:
As you can see, these are brand-new product so few reviews are available as I’m writing this. You can check the latest reviews here!
Vistaprint disposable masks for one-time use are sold in packs of 10 costing $9.99 each. There is no price change or discount for buying in disposable masks in bulk. However, you can also use a coupon to reduce the price by 20%. (see below!)
There are a number of jobs that require going beyond simply wearing a mask, and a plastic face shield may be needed. In fact, the reality is that a myriad of small businesses from healthcare to grocery stores will now have to equip their employees with face shields.
The good news is that there is no longer a shortage of face shields, as Vistaprint recently pivoted away from making signs and banners and is now using the same machines to produce 100k face shields each week!
Here’s a review of what you should know about Vistaprint face shields before ordering:
Just click above to apply a 20% discount to your entire order at vistaprint.com. New accounts also get free shipping on $50+ orders! View all Vistaprint coupons here
Vistaprint Face Shields:
These face shields are 8.75 x 13″ in size and made from durable clear plastic. You can comfortably wear these shields over any face mask including the ones made by Vistaprint.
Here’s what the face shields look like when worn:
These shields are designed for personal use, and while they may prove to be effective protective wear the public and health care providers, they are not regulated by the FDA as PPE(personal protective equipment)
My Thoughts: The woman wearing the Vistaprint face shield has a really interesting expression. It’s like she’s trying to smile after realizing she stepped in something really squishy. Anyway, her expression seems to just about capture how I’ve felt during this Coronavirus pandemic, ha, ha.
Face Shield Reviews: (Visors)
Our review: Vistaprint protective face shields come pre-assembled with a foam band, elastic headband, and visor:
Vistaprint just started selling face shields, so reviews are scant so far. However, you can read face shield reviews from verified Vistaprint customers on the actual product page:
Vistaprint face shields score highly in customer ratings so far, so we’ll keep an eye on what customers say as more reviews come in.
Face Shields Cost:
Face shields cost $4 each and are sold in packs of 10 for $40. You can purchase up to 500 face shields at once. If you want to order more than 500 shields you can contact Vistaprint about bulk pricing here. You can save 20% on the cost and get free shipping when you use a coupon.
Here’s Vistaprint’s featured coupon for their face shields. (You can find all coupons here).
Just enter the promo code in your shopping cart like this:
How much do Vistaprint face shields cost?
Face shields are sold in packs of 10 for $40 (before discount)
Can you wear a mask underneath the shields? 😷
Yes, the face shields fit over glasses or face masks
Are Vistaprint face shields reusable?
Vistaprint recommends using each shield once, and discarding after use or contamination.
Are Vistaprint face shields PPE?
These shields are designed for use in public and non-medical settings and not FDA-regulated as personal protective gear
Vistaprint Donates 100k Face Shields!
News: Vistaprint Donates 100k Face Shields to healthcare facilities story
These face shields (visors) from Vistaprint are very new but already being employed by thousands of small businesses and healthcare workers. As more customer reviews come in for these disposable clear face shields, we will be sure to update the review section with helpful tips and feedback.
If you are thinking of buying face shields, here’s a promo code for a sweet discount:
Vistaprint face masks: We all know that coronavirus, aka Covid-19, isn’t going to be history for a while. However, searching for the right face mask online is a bit of a rabbit hole. Personally I’ve spent hours looking for an effective face mask that is comfortable and stylish. Ironically, a lot of the facemasks you find on Amazon and those ever-present online ads are poorly made in China. (Yikes!)
Recently well-known American company, Vistaprint, stepped up to create clear plastic face shields, disposable masks, plus these fashionable filtered face masks for adults and kids in fun patterns. I mean, come on, your face mask doesn’t have to scream, “pandemic!” It can actually work well and look good at the same time.
Here is Vistaprint’s new filtered face mask. Check out all these great designs and, including floral patterns, and fun designs for kids. All face masks ship free this month in U.S. and Canada!
*View all designs at vistaprint.com and get free shipping this month:
Kids’ Face Mask Designs, Patterns:
Click any of these Vistaprint kids’ filtered face mask designs to view larger:
What ages do kids masks fit? We called Vistaprint and asked what ages these kids masks are appropriate for, and they responded that the kids’ masks can fit children from ages 5-13. They added that the adjustable straps can be used to make kids’ masks fit small children, or to make adult masks fit teenagers.
Vistaprint RNS (Replaceable Nanofilter System) masks are made for comfort and style. The masks feature reinforced stitching, certified materials, and made with a soft durable 100% cotton anti-allergenic inner layer and electrostatic absorption cloth.
Are Vistaprint masks good? Most reusable face masks that you see online look floppy and ill-fitting. However, Vistaprint’s face masks are contoured to fit your face including a nose bridge and chin structure plus adjustable straps for a snug fit.
Their filtration blocks airborne contaminants without trapping moisture. The replaceable filter lasts up to 12 hours and is easily replaced.
What size are Vistaprint face masks? The mask dimensions are:
Adult: 24 x 15cm (9.44 x 5.9 in.)
Kids: 19 x 12 cm (7.5 x 4.72 in.)
Are Vistaprint face masks washable? Yes, you can wash by hand or in a washing machine with a gentle cycle and natural detergent. Air dry or machine dry on low heat. The replacement filters are not washable.
How much do Vistaprint face masks cost? 😷
Adult filtered face masks cost $18, and kids are $13 each w/ free delivery this month
Are filters included with the face masks?
Only one filter is included for each Vistaprint mask that you purchase. Replacement filters are available in packs of 10 for $10.
Is there a coupon for Vistaprint masks?
Promo codes don’t work towards reusable masks, but you can get free shipping now!
Are Vistaprint masks made in the USA?
Not really. The face masks are made in Mexico or China and then printed and shipped from Reno, Nevada.
Are Vistaprint masks PPE? (Personal protective equipment) No, Vistaprint masks are for personal use and not intended for use in hospitals or by health care professionals. *Learn more about personal protective equipment at fda.gov
Are Vistaprint masks available in Canada? Not yet, but they will soon be featured among their Covid-19 products here
How long do face masks take to ship? Vistaprint ships masks free at Economy speed which is 5-8 business days. You can see Vistaprint shipping speeds and cost here
When I saw that Vistaprint is making face masks, I immediately wanted to get one for us and our kids. Apparently a lot of other people had the same idea, as thousands of others pre-ordered their facemasks which started shipping at the end of May 2020.
Update: Our face masks and filters just arrived! So, we’ll put our full video review here ASAP. We’ll also closely check customer reviews for Vistaprint face masks on vistaprint.com to see what other men and women say about them. Check back soon!
How much do Vistaprint face masks cost? Adult masks are priced at $18 each, while kids’ masks cost $13 each. Replaceable filters are sold in packs of 10 for $10. If you need more than 25 masks you can contact Vistaprint customer support for a bulk discount.
Vistaprint Face Mask Coupon
Is there a coupon for Vistaprint masks? Because these face masks are so popular it appears that you can’t enter a promo code at checkout for a discount. However, the good news is that Vistaprint offers free shipping on all face masks.
This promotion may change after the pre-order period ends, so check our Vistaprint coupons page for the latest promotions.
Vistaprint is donating 10% of all face mask sales to support local businesses.
Face Masks from Vistaprint: Helping Small Businesses Get Back to Work!
The coronavirus greatly affected all of our lives. While this has had a profound effect on our lives and businesses, the world can’t just stop. Until an effective vaccine is available for everyone our lives will continue to be different. The good news is that we can take steps to get back to our “normal” lives. One big step is wearing a face mask in public.
My family and I realized that we can get back to doing some of the things we love to do, but we just have to be smart. This includes having our whole family, including the kids, wear face masks, and use hand sanitizer wherever we go. That’s OK, we can deal with that! That means millions of Americans are going to need proper facemasks for venturing out, conducting business, and traveling.
Thanks for stopping by Mighty Small Biz, and check back soon for our full Vistaprint face mask review. You can view all Vistaprint face maskshere!
Connecting with local customers through direct mail can be an effective marketing tool. You might even find that sending postcards directly to potential customers is cheaper and a better return on investment than social media or pay-per-click.
Vistaprint is the online leader in custom-printed marketing products and a great option for handling your postcard direct mail campaign. (view, coupons) Here’s a review of how it works:
Vistaprint Postcard Mailing Service
Tip: You can use a coupon for up to a 50% discount and free shipping on postcardsand direct mailing services! View coupons
With all the resources that are available to small businesses, it can be overwhelming to determine which is the best way to reach customers. An effective marketing tool to use is a direct mail campaign.
A direct mail campaign enables you to send promotional material in the mail to current and potential customers. With the help of Vistaprint’s postcard mailing service, monitoring a direct mail campaign is super-easy.
Let Vistaprint Stamp, Address, and Mail Your Postcards!
Instead of you stamping and addressing hundreds of postcards, Vistaprint can do it for you with just a couple of clicks.
First, you create a postcard. You can use your own design or choose from a variety of templates. Next, choose a mailing list based on your target audience. You can upload your own list, or purchase a list from Vistaprint.
Purchased lists can be customized to meet your needs based on location popular demographics and the number of addresses you want to purchase.
Then, choose your delivery options. You can even choose what to do for customers who’ve moved away. Vistaprint will handle the stamping, addressing, and mailing, and you can get back to running your small business.
How long does Vistaprint take to ship? How long your Vistaprint order takes to deliver depends mostly on the shipping method that you choose. Here’s a review of Vistaprint’s three shipping options with estimated delivery times:
3 Business Days
5 Business Days
8 Business Days
*If your order is placed after 6pm, the delivery time is calculated from the following day.
Tip: Vistaprint does not offer overnight or 2-day shipping due to the necessary “production time” which consists of the printing process and order customization.
Delivery times include production time, including the amount of time it takes to process, print, dry, (ink) package and ship your order to you.
Once your order ships, Vistaprint will send you a shipment confirmation that includes both shipping methods and estimated delivery date. Standard and rush shipping speeds will also include a tracking number.
*Some Products take Longer to Ship
While most products ship at the estimated times above, some products take longer to deliver. Here are some popular products that take longer to print and deliver:
Address Labels: 5-10 business days
Personal Checks: 5-8 business days
Bags: (totes, drawstring, messenger bags, etc) 9-11 business days
Promotional Products: (pens, embroidered clothing, USB flash drives, etc) 9-11 business days
Free samples: Sample kits take 10-14 business days
How Much Does Vistaprint Shipping Cost?
Vistaprint’s shipping fees are based on your order total and shipping method choice. Here are the costs for each shipping method:
Vistaprint is a Dutch company delivering to over 130 countries around the world. They have regional headquarters in Boston, MA, Barcelona, Span, and Sydney, and three shipping facilities for domestic (USA) and international orders.
Here’s where Vistaprint ships from:
Windsor, Ontario Canada(That’s across the river from Detroit, MI.) processes and ships all orders for the U.S. and Canada
The Venlo, Netherlands manufacturing facility handles all European / U.K. orders
The Victoria, Australia location delivers all Vistaprint orders to Australia
Before placing an order at Vistaprint it’s important to know all about shipping times and cost. Hopefully, we’ve given you the info you need to choose the right shipping speed so you know when your order will arrive, and how much it will cost.
Coupons for Canvas Prints from Vistaprint.com – Not to be confused with their cheaper cousin, “mounted prints,” premium canvas prints from Vistaprint are a beautiful way to display your favorite photos as wall art. Use a coupon below for up to a 40% discount or free shipping:
Ok, customer reviews of Vistaprint’s canvas prints are pretty positive. Now it’s time for me to design and order one myself!
Vistaprint Canvas Prints: Ok, Now My Review!
Canvas prints are a way to show off or preserve your best photos and memories. After a two-week trip up the California coastline I had no shortage of candidates to print on canvas to remember our trip and some of the breath-taking views that we saw.
*Tip: Don’t be tempted to go for the cheaper, mounted prints, which are categorized under “canvas prints” but essentially printed on thicker paper stock, not canvas!
So, here’s a review of my own experience and the final product:
#1. Don’t Pay Full Price; Always Use a Coupon Towards Their Canvas Prints!
The Vistaprint.com website displays different pricing, depending on where you arrived from. For example, if you just type their URL in and go to the site, you’ll probably pay more than if you did a 20 second search for coupons.
There is always a promo code or coupon of some sort available that works site-wide, towards photo gifts, or specifically for canvas prints. For new customers you should consider the “20% off + Free shipping on $50+ promotion, and all customers should aim for at least a 25% discount off their regular price.
Simply clicking on a promotional link will usually apply the discount, and they usually notify you which promo code has been applied as soon as you arrive on their site from a promotional link or banner.
#2. Designing Your Canvas Print
First, have a large photo ready to upload, and choose a Size for Your Canvas Print. Vistaprint offers canvas prints in these sizes:
8×12, 12×12, 12×16, 16×24, or 24×36
You can print your canvas horizontally or vertically, but unlike other products, there are no design templates for canvas with borders or text. (you upload the complete design)
For the most accurate results, design your image in CMYK color mode, instead of RGB. If you have a photo-editing program like Photoshop, it’s easy to save your image in this color mode. A few reviews complain that the image printed darker than expected, which is probably due to color mode.
You can upload your image from a number of sources including Facebook or your image library if you’re a returning customer. Beware: If you do upload a photo from Facebook, make sure it is big enough! Printing of all kinds should be done at high resolution CMYK; I recommend at least 150 dpi or more. If you have the ability to work with a 300 dpi image, go with that. That means any image less than about 2500 pixels wide won’t work on any size canvas.
After you upload your image, you’ll see a preview screen like this:
*Tip: Always upload a high resolution photo! After choosing one or more photos, I can’t stress enough the importance of using a high-resolution photo. These canvas prints are much larger than a common 5×7 prints and holiday cards, and you can’t get away with using small photos.
If you are uploading a file from a phone or device, make sure that it’s the biggest version available. Any files showing a size less than 1mb are going to be too small.
Tip: Beware of the Safety line, and the sides of the canvas
Unlike designing and printing on a flat surface, (like posters) you have to account for your photo to wrap around the sides of the canvas. That big outer frame in the preview (shown with your photo at about 30% opacity) is the part of your photo that will wrap around the edges or be trimmed away.
Never leave important parts of your photo to the margins (lighter) preview area: Anything displayed there will be wrapped around the sides of the canvas, and likely be wrapped around the sides.
Never leave white space in the margins of the preview area. If you do, you’ll likely get white space on the side(s) of your canvas! A number of negative reviews describe these white bands, and they are easily preventable!
If you see a small exclamation point / warning icon under your image in preview, click on it for a message. Most likely Vistaprint is telling you your image is not high enough resolution, and may print blurry, especially at the larger canvas sizes.
By clicking on the image, you’ll get a few simple design tools like crop, move, and rotate.
Final preview of your Canvas:
You’ll once again notice the glaring reason that angry people go online writing bad reviews for Vistaprint’s canvas: you can’t see the sides on the final preview. Also, even when you click “view larger” it’s hard to see minute details, or whether your image could be blurry. (resolution too small)
At this point you should see a discounted price from the coupon
Without the use of a promo code or discount, Vistaprint’s canvases are relatively expensive. Companies like Shutterfly(get promo codes) and Snapfish(get promo codes here) and even art to frames (get coupons) have raised the bar on canvas quality, and the prices have really come down. The retail price of my 16×24″ canvas is $93, which is too expensive.
After applying a 20% off + free shipping promotion, the cost comes down to about $75, which is more competitive.
#3. Review: My canvas Shipped in 8 days, and looks really good!
As mentioned, the bar has been raised for custom-printed canvas online, so no major brands are printing poor quality. I notice that the photo is about a quarter-inch or so off-center from the preview, which doesn’t matter for my landscape photo of the California coast. This might be an issue if you rely on text or people’s heads being near the edges of the canvas. Give yourself a little extra room to the edge so that you have everything important with at least an inch or two of margin around the sides.
Print quality: The quality of the photo is really sharp! The colors look really vibrant, too. I uploaded my photo at 300 dpi, which means that the largest dimension of my file was a massive 7200 pixels wide! That’s a lot bigger than any Facebook or Instagram images, so be careful importing from there.
The canvas is wrapped around sides neatly and stapled for ‘a no frame’ look, which looks good on the wall. It also saves you from having to buy a nice 16×24″ frame for your print. The images are printed “full bleed,” which means that unless something went wrong during the design phase, you’ll see no white area at the edges.
Conclusion: Vistaprint is good, but not the best for printing on canvas
At the end of the day, I recommend Easy Canvas Prints(review, coupons) for the best combination of price & quality for custom printed canvas. Remember, just like Vistaprint, you should always use a coupon!
Tip: If you are not happy with your canvas for any reason, write an honest & helpful, negative review on vistaprint.com, and they will likely credit your account with the purchase amount. Hopefully this is not the case, as Vistaprint has adjusted their online design process to fix the white space issue that was creating problems and garnering poor reviews.
[yasr_overall_rating] – Review by Kevin M.
Ready to Print Your Photo on Canvas? Design Ideas & Inspiration
How to assemble Vistaprint banner stands: Banners are great for trade shows and presentations, and the stand comes with a convenient carrying case for easy transport.
We have exclusive coupons for all Vistaprint products, including banners, for a 25-50% discount and free shipping. OK, now, let’s talk about banner assembly!
If you ordered a banner from Vistaprint you’re going to have to do the assembly at home. It’s a little confusing, but the good news is that we have instructional videos to show you exactly how to assemble your banner stand.
There are a few kinds of banners, so see below on how to assemble each type of stand:
Here are video instructions for assembling the H banner stand:
The H banner stand is compatible with vertical banners in these sizes: 2.5×4′, 2.5×6′, and 2.5×8′
The H banner stand includes 2 frames, 4 frame hooks, 1 base, 1 telescopic pole, and 1 extension pole.
L Banner Stand: Assembly Instructions
Here’s how to assemble the L banner stand:
The L banner stand is compatible with 2.5 x 4′, 2.5 x 6′, and 2.5 x 8′ banner sizes.
What’s included? The L banner stand includes a top banner frame, 3 extension poles, a top banner frame, and a top pole.
X Banner Stand: Assembly Instructions
Here’s how to put the X banner stand together:
The Vistaprint X banner stand is compatible with vertical banner sizes: 2.5′ x 8′, 2.5′ x 6′, and 2.5′ x 4′ (no extension poles needed). This banner stand size is great for trade shows, presentations, and indoor signage.
What’s included? The X banner stand includes a tripod base, 2 extension poles, and 2 hooked poles.
Hopefully those videos make it clear on how to assemble your new Vistaprint banner and stand!
Vistaprint offers four signature paper stocks: glossy, matte, linen, and recycled matte. They also offer two ultra-thick papers: coated, and uncoated.
Here are your paper stock options:
Business Cards: Signature glossy
Vistaprint business cards paper stock: signature glossy
Signature glossy business cards have a really lustrous coating, shiny coating that reflects the light and is really eye catching. This really brings attention to any images or logos that are on your business cards.
Business Cards: Signature Matte Paper Stock
Vistaprint business cards paper stock: signature matte
The signature matte is a simple but professional look. Matte has a dull finish, and doesn’t reflect the light and look shiny like Vistaprint’s glossy business cards. Matte is also great for instances when you need to write on the back of your business cards, which a lot of people find practical.
Vistaprint business cards paper stock: signature linen
Linen feels different than glossy and matte, and has a cross-woven nature that you feel as soon as you touch the business cards. It’s also visually very impactful because you can see that there’s something different about the card stock.
If you’re in the design business, offer personal services, or sell crafts, you might want to consider this very personal, almost hand printed paper stock. Linen paper stock gives a feeling of intimacy and personal connection.
Vistaprint business cards: signature recycled matte
Not only are Vistaprint’s signature recycled matte business cards made from 100% recycled paper, but even the paper mill where they are made uses only renewable energy.
*Have you seen their Kraft paper? It’s rough, recycled brown paper stock.
Business Cards: Ultra-Thick Coated Paper Stock
Vistaprint ultra thick coated paper stock
Ultra-thick business cards are the thickest paper stock that Vistaprint offers, and they really make an impact with customers.
Business Cards: Ultra-Thick Uncoated
Vistaprint has an exclusive process that integrates a technology from the paper supplier to the post-printing process to achieve a printing quality that no other company can achieve on such thick paper.
Which Paper Stock Should You Choose for Your Business Cards?
Every business is different, and no one paper stock is best for everyone. Vistaprint believes that business cards have the ability to tell your business’ story, so how will you tell yours?
We recently tried out their business cards, and wrote a review here.
Vistaprint Postcards – My Real Review + Today’s Best Coupon: If you are looking to use postcards as part of your marketing strategy, you might want to consider Vistaprint. They have some of the best pricing & highest quality custom postcards, and when you use a coupon you save significantly more.
Vistaprint Postcards for Marketing? Here’s My Review:
I’m building an online shop to sell t-shirts and posters, and looking to stretch my advertising dollars wherever possible. So, I saw the recent promotion from Vistaprint offering 50 small (4×6) postcards at 25% off. This lowered the price to only $8 + shipping, so I had to give this a try!
Postcards for marketing: An important factor that led me to postcards in the first place is that I’m looking at a relatively small profit margin from any t-shirt sales that I make. If each sale nets $5 in profit, I have to be careful where I spend my money.
Postcards for Profit: The other use I’m getting out of these cheap little postcards is to print my artwork on them and resell them as small “prints.” The quality is good enough to do so, and while they only cost me a quarter each to print, I can resell them for $3 each. Not a bad profit margin!
*Tip: If you want to read more reviews, there are actually customer reviews under every popular product, including postcards, at Vistaprint.com. These aren’t filtered, either, as some of the reviews are negative.
50 Postcards for Under 20 Cents each!? Even Cheaper When You Buy More – My REVIEW
In the last few years there has been a mad rush to spend advertising money online through sites like Google Adwords and Facebook. This is certainly understandable, as never before has technology allowed you to target niches of people online so quickly and easily. So, is there still a place in the marketing world for the barbarous relic that we call the postcard? Of course!
So, before Igo on, here’s my review: These look great and have me really excited about their potential uses. The annoying thing was that none of their postcard sizes (small, standard, or oversized) corresponded to the proportions of my design, so I had to take some off the top.
I chose a matte finish to make these postcards look vintage (the glossy finish would spoil that effect) and I chose small, 4×6 size so that they could fit in a standard frame. (more on that below)
You can cut the cost per piece in half pretty quickly if you are ordering a large number, but for my purposes I’m estimating their cost at about a quarter each, including shipping, as I’m only printing 50. Ok, I have these great cheap postcards, now let’s put them to use!
Vistaprint: People Like Holding Things Like Postcards, Dollar Bills, & Coupons (And Baby Bunnies!)
Here we are in the 21st Century, but still not lost in a world of virtual reality, or even virtual currencies. Even though digital money makes more sense than costly paper and metal currency, we still use it. Not only that, but the value of gold and silver has risen steadily since the invention and popularity of the internet.
This is because there is still great value in things that are tangible. Even though a Google ad serves a valuable purpose, it is not tangible, and disappears into the ether the moment you click, or move on to a different page.You’d also think that with the wide-spread use of of smartphones we could stop chopping down trees to print coupons, right?
Nope, people use those annoying coupon mailers you get every month because they are tangible. You just can’t replace that quality. Try petting a photo of a baby bunny on your iPhone… See, it’s not the same as the real thing!
So, let’s see how we can use this old-fashioned marketing medium in today’s digital world.
Vistaprint Postcards: Tack Them Up, Mail Them, or Hand Them Out
(Not to be confused with “smack it up, flip it, rub it down!” lyrics for “Do Me, Baby”) Since I’m only printing 50 postcards and investing about $15 here (including shipping), I can’t afford to festoon entire cities with my postcards. But, let’s see if I can make that meager $15 a good investment.
First, I’m going to tack one of these postcards on every free bulletin board in town. There’s one at Starbucks, the local library, pizza place, and hardware store, which happens to be next to a PetSmart. I figure a lot of people will see these postcards, so ideally the web address of my online store would be prominent on the front.
That may have been my first mistake, but I did print the back of the postcard for an extra $2.25 as well, (see below) prominently showing my URL. In this case, I figure if someone likes the design on my postcard enough to take it off the bulletin board and home with them, they are at least going to check out my website. At a cost of about a quarter per postcard (the same price I was paying for a click from Google) this isn’t a bad option.
Idea: Consider framing & Selling The 4×6 or 5×7 Sized Vistaprint Postcards of Your Art, Designs, or Photos
The postcards I had printed through vistaprint.com are nice enough to frame, or sell on their own. There is no annoying Vistaprint logo on the back, (like Shutterfly has) so, as a customer these look more like “small prints” than “postcards. At a cost of a quarter each, you have nice room for a profit margin, even if you sell them for $1 each.
If you are at a trade show or event, you can frame one or more of these postcards, as they are a standard 4×6″ size.
If you print your artwork on them, it’s almost like a little handbill like the ones they used to give out for concerts. Add a cheap black (wood?) 4×6” or 5×7” frame from your local Michael’s store, and the framed postcard might only be a total investment of $5 or so.
Their oversized postcards are at a 8×5 x 5.5 size, so while they are great as a “print”, framing them may be annoying at this non-standard size.
I’ll bet that as an artist or photographer you could easily resell a framed postcard of your art or photos for $10 each! I imagine if you are paying to have a little space as an artist in a market somewhere this is actually a pretty good option for selling your designs. Vistaprint lets you choose the finish of the postcards, so you can decide on matte or glossy during the design / checkout process.
If you don’t want to resell these postcards, then at least display one of the framed ones for people to look at.
A small “postcard” of your design(s) would be a welcome, low cost addition to any Etsy store as well. Maybe your full-size prints are $20, but these can be added to an order for $2 each. Or, have a lot of them printed, and sell them as “postcards” in groups of 6 or more.
Idea: Vistaprint Postcards as Leave Behinds
(that’s my attention-grabbing back of the postcards; you know, like everyone rallying for Chairman Meow?) I have a framed poster up at a local coffee shop, so I’m going to leave about 20 of these postcards on the little table next to where my artwork hangs, along with some of Vistaprint’s free business cards coupon. This way, people interested in my poster can take something tangible home with them to check out the URL. We all have short attention spans, so with a business card or postcard they won’t forget to go checkout my shop.
Once again, the postcards are about a quarter each, so I feel good that at least 1 in 20-30 people who takes one will buy something from my site. Actually, the investment looks better on paper for the cheap or free business cards, (only 3 cents each) so I can leave a hundred of those behind and feel even better. If you want to leave a stack of postcards somewhere, I suggest printing many more than 50 to bring the price per piece down. Otherwise, at 20 cents each your return on investment may be too low. Here’s some postcard design ideas on Pinterest.
Be sure to use a coupons or promo code towards postcards!
Never place an order at vistaprint.com without looking for a good coupon or promotional link! There is currently an ongoing marketing sale on Vistaprint’s coupon page that applies a 25% discount towards any postcard order. There is also a site-wide promotion for new customers that offers 20% off + free shipping on your first order. (free delivery requires a minimum order size)