You still need to carry business cards! These days, social media and LinkedIn really do rule the business world. There are a thousands articles out there telling you how to position your business online, but do you give enough thought to offline?
People often think that so long as you have a strong online presence, you’re covering all of your bases for networking. While there’s just no doubt that your digital activity can help promote your brand, there’s a lot to be said for more traditional, “low-tech” means of communication.
The humble business card is small but mighty when it comes to making lasting connections with people in the real world. While often overlooked, business cards are still one of the most powerful networking tools you will ever own. Like a sweet pair of Ray-bans, business cards will never be out of style. Here’s why:
1. Business cards create brand awareness for your SME
There’s something about seeing a brand’s logo in print that makes it feel more legit than it would online. The reason is simple – there’s so much nonsense online that people no longer know what they can trust and what they can’t. Going to the trouble of getting some cards printed will set you apart from the crowd. That in itself is a strong move.
What you ideally want is for people to see your brand and instantly recognize it. That means that you need to create a genuine level of awareness for it. How do you do that? Well, having printed materials might just be the first step in your journey.
2. Some professionals don’t ‘get’ the digital worldread more
Ideas & inspiration for creating a memorable business card: Let’s face the facts here: if your business card is bland, it could “accidentally” end up in your potential employer’s garbage bin on top of their leftover lasagna. And we all know that the lasagna wasn’t appetizing if there are still leftovers from last week.read more
Review of Vistaprint business cards – I’m in the middle of developing an online shop to sell my cat-related t-shirt designs, so I figured I’d invest about $20 to have business cards printed to advertise my online store.
The name I’m most familiar with for printing business cards is Vistaprint.com (coupons), so I decided to go with them. Here’s my review for business cards from Vistaprint:
Vistaprint Standard Business Cards: My Reviewread more
Using product shots on your business cards: Do you sell unique products or have an Etsy store? If so, consider using high-quality, professional-looking product shots on your Vistaprint business cards.
Here’s are a couple inspiring examples of business cards that feature photos of actual products:
High-quality product shots on business cards
There are hundreds of design templates and design ideas out there for business cards because there are so many uses for them in every industry imaginable.
They are a great little marketing tool, and you can get business cards for pennies each, especially when you use a coupon for vistaprint.com.
If you sell actual products, consider featuring product shots on your business cards. Make sure that the photos are high-resolution and really sharp. If you have a friend who is an amateur or professional photographer, ask her for help, and maybe pay her in wine!
Vistaprint business cards: 500 for $10! – Click to view today’s promotion
Product shots can really communicate your style and brand better than type or stock photography, and as they say, “a picture tells a thousand words.”
This would be a great idea for a number of home-based businesses, or people who sell jewelry, apparel, accessories, or handmade goods. If you have an Etsy shop, these kinds of business cards might be really effective.
Put website and social media info on the back
social media info business cards
Not only are these business cards a good idea for networking and handing out in person, but you might even make sales just by leaving them around.
Anyone who sees beautiful or eye-catching products like these on business card might be inclined to pick one up and check out the website on their phone, or put a card in their pocket for later.
If you sell your own products, you really need to invest time in social media getting fans, and updating them with new products and news.
Put a photo of your business cards on Instagram, and submit to Vistaprint!
Vistaprint highlights creative uses of their products every week, and they are seen by thousands of people. If you sell products nationally, this is a great way to get even more attention with the help of Vistaprint. That happens to be where I found these sample business cards, and I even checked out the website address on the back of the cards before featuring them on this site!
Kraft business cards on brown uncoated paper: Vistaprint has a wide array of business cards, so sometimes the better styles can get lost. One of those great, relatively unknown styles is called, “Kraft.”
Kraft business cards are eco-friendly, and printed on uncoated, light brown, 90% recycled paper.
Kraft is a paper option under Premium Business Cards, and there are dozens of vintage-looking design options to choose from.
Designing business cards at Vistaprint.com? Consider Eye-catching options for business cards like Metallic Finish and Spot Gloss. Right now these finish options are included in Vistaprint’s new business card promotion, and you might even find a better discount on our coupon page!
Brilliant, Shiny Finishes on Vistaprint Business Cards
Adding shiny, eye-catching finishes to your business cards can get attention and make a lasting impression of quality and refinement. They also “reflect” well on you and your business. Want to see samples of business cards with metallic finishes and spot gloss?
Sample business cards from Vistaprint with brilliant finishes:
How to add metallic Finishes / Spot Gloss / raised print to Business Cards:
When you are on the main business cards section at vistaprint.com, look to the lower left and you’ll see options to sort design templates. One of the headings is “brilliant finishes,” and when you click it, it opens options for: metallic finish, Spot Gloss, and Raised Print.”
There are hundreds of designs that you can add these premium finishes too, so try choosing one to see the new search results.
If you see a design you like, click on it. You’ll get a larger close-up, and the option to view with simulated finishes like this:
Witness the amazing impression that these shiny business cards have on the masses:
Watch as your average Joe’s are blown away by Vistaprint’s spot gloss and metallic finishes. I don’t think their lives will ever be the same.
I think the shimmering shine of the business cards actually hypnotize the older man…
“Fish are dumb, dumb, dumb
They chase anything that glitters (beginners!)
Oh, and here they come, come, come
To the brightest thing that glitters…”
Metallic / Shimmering Foil Finish:
Here’s some inspiration and examples of business cards with Metallic finishes:
Spot Gloss Business Cards:
Examples of spot gloss business cards from Vistaprint. Add a touch of eye-catching “shine!”
Raised Print on business cards:
Raise your profile! (get it?)
Well, I hope that stock music doesn’t get stuck in your head, but even better; I hope you find the perfect business cards with eye-catching, shiny finishes.
Why you should still carry business cardsread more
With the prevalence of the internet, some people wondered if business cards might one day become obsolete. Like your local newspaper, business cards can be a little old fashioned, or outdated as soon as they are handed out, right?
Actually, that isn’t the case for a number of reasons, and one feature that can keep business cards relevant in a world of fast information and technology is the QR code.
First, WTF is a QR Code?
In case you’re still not familiar with what a QR code is, it’s basically a two dimensional bar code that can be scanned to retrieve specific information or to bounce someone to a specific website.
Short for “quick read,” QR codes were originally developed in 1994 to help Toyota with manufacturing and vehicle inventoryread more