What is a USP in business / marketing? Your business, products, and services, are unique. Yes, there might be a bunch of other companies doing something similar, but YOU make your business unique.
If you ask a customer if they want to buy what you’re selling, how do you get them to jump up and shout, “yeah, you know me!”
Social media is key to building a personal brand! Social media sites like Facebook and Instagram each have their own strengths, so don’t just push out the same content on each one. Social media is a vast, intimidating landscape, so make sure you have a strategy before you start trying to build your personal brand.